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Lincoln Park History

Lincoln Park is owned by BLB Investors, the same people who developed several other casinos across the country. They have just launched a marketing campaign to increase revenue in the park – another major investment for the company since purchasing the Park and its British parent company, Wembley, Inc. for $435 million last July.

Lincoln Park opened in 1947 as a horse racing facility. In 1977, the horses were replaced by greyhounds; and in 1991, the state allowed simulcast betting. In 1993, the state allowed them to put in the first video slot machine, which really increased revenue for the park. The new owners have high hopes for their new project.

They have teamed with several high-end restaurants, and are looking to add a really nice steak house to the choices for the customers. They are also looking to add a television and radio studio on the gambling floor, as well as comedy shows, boxing, and other things to keep those people who may not necessarily want to gamble coming through their doors. They will be adding more slot machines as well, in addition to the 1,750 they just got to add – to the 3,002 slot machines that were already there.

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