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European Gaming Summit

During the Gaming Executive Summit in Madrid, Spain, MobileAware will be outlining strategies for gaming and betting companies to take advantage of the new era of mobile gaming. MobileAware is considered to be the leading provider of Mobile Service Infrastructure, so they know what they are talking about.

Their sales director will discuss what is necessary for success in the mobile gaming industry, and how to offer revenue generating mobile services to phones, PDAs, and digital TVs. He will share the expertise that they have gained from their interactions with European betting companies and lottery organizations, as well as their recent teaming up with William Hill.

William Hill is one of the UK’s largest betting companies, and they teamed up with them and Lottomatica, the owner of Italy’s national lottery. They are all fully aware that mobile gaming is the future of online gaming and gambling, and that eventually if you are not mobile you won’t be a contender. People have to be able to access their favorite slot machines or casino games while they are out and about as well as at home.

They quote statistics that show that the market will grow from $1.35 billion last year to $16.6 billion by 2011. Europe is already the second largest market bringing in $665 million in bets placed last year. Right now sports betting is the number one gaming outlet for them, but experts predict that lotteries and games such as bingo will be number one by 2010.

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