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Casinos Not CompetitiveContrary to popular belief, the casinos do not want to see people lose; they like to hear about winners. Because more winners means more people will hear about their good luck and come and try for some of their own. It is a common misperception that the casinos are competing with their patrons, when really they aren’t. Many feel that the casinos are luring in the ignorant or uneducated as well. This is also not the case. It is true that there was a time that they needed to resort to those tactics, but nowadays it is in their best interest to only bring in people who want and can afford to gamble. Because these are the people who will have an enjoyable time and will come back. Those that feel that they were tricked into coming in is not where they want to spend their marketing dollars. They don’t want to spend their time trying to establish a relationship with someone who doesn’t want to be there because not only is that a waste of money for them, but it is also bad press – for undoubtedly that person will tell two friends, and they’ll tell two friends, etc. They want people to have a good time, and that means that they need o feel that they were given their money’s worth, and that they had a good time. Because the next time this person feels like playing the slot machines, they want them to think of them instead of their competition.
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