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Italians Giving Swiss Run for Their Money

The Italians are moving into the slot machine market and the Swiss cannot be all that happy about it. It used to be that the Swiss really had a hold of the online slot machine industry in Europe and that has changed since the Italians created a much more flexible online gambling experience.

The Italian terrestrial gaming market is now the largest in Europe. A recent study shows that the slot machine market is around 42 billion Euro for 2007. It is now the largest and the most flexible slot machine market around which gives the Italians a definite edge over the Swiss.

They say that opening the slot machine market is just the beginning for them. They have big plans to introduce electronic roulette and lotteries across the country. They are going to be adding them into cafés, bingo halls and gaming rooms, as well as a slew of other locations.

They are aware of the amount of money that there is to be had in this industry, and are taking full advantage of that opportunity. With the tremendous growth that they have seen in the new slot machine market segment, they know that they can expect similar opportunities and growth within other areas of the gambling industry.

Their foreign competitors located on their border should be worried in regards to their expansion. The country was not a major competitor to them over the past few years, but with increases such as these just in slot machines, you can be sure that their interest is now substantial.

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